3D product configurators for the web and virtual reality
Maurer Labs builds 3D product configurators that open in the browser with nothing to install: the customer picks the options, the model updates in real time and the compatibility rules apply themselves, as in the yacht configurator for Kumbra Yachts.
Projects that prove it
What we do
Real-time web configurator
The product updates on screen with every option chosen, in the browser and with no installation, like the Kumbra Yachts Studio.
Compatibility rules
Dependencies between options are enforced automatically: any configuration you can see is a configuration that can be built.
Configuration in virtual reality
The same configurator, the same models and the same rules with the headset on: the customer walks the product at 1:1 scale and changes the options from inside.
Several models in one configurator
One configurator covers several models in the range: the user picks the model first and then walks through its options, as in the Kumbra Yachts Studio.
Who it is for
- Shipyards and boat builders that sell customizable models from a catalog.
- Product manufacturers with many options and compatibility rules between them.
- Sales teams that today check by hand which combinations can be built.
- Brands that want the customer to see their configuration before ordering it.
How we work
- 01
Models, options and rules
We gather the 3D or CAD models, the list of options and the compatibility rules, and define what the first version has to do.
- 02
Navigable prototype
A first version in the browser with the real models and a few options, so decisions are made on something you can touch.
- 03
Iterative delivery
We add models, options and rules in short, reviewable deliveries, deployed where the customer will use them.
- 04
Go-live and support
Published on the customer's website or linked from it, with support on what was delivered.
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Frequently asked questions
Does the configurator run in the browser or does it need installing?
In the browser. The Kumbra Yachts configurator opens in the browser with nothing to install and responds in real time. The virtual reality version of the same configurator is used with the headset on.
What do you need to start?
The product's 3D or CAD models, the list of options and the compatibility rules between them. If the models are not ready for the web, we convert and optimize them ourselves.
How are the rules between options handled?
We define them with the customer and the configurator enforces them on its own: the user never sees a combination that cannot be built, as in the Kumbra Yachts configurator.
What does the cost of a 3D configurator depend on?
On the number of models and options, the rules between them, whether a virtual reality version is needed and the integrations with other systems (ERP, CRM, product website). With that information we prepare a phased proposal.