3D visualization: hyperrealistic renders, real time and virtual reality
Maurer Labs produces 3D visualization for product and marketing: hyperrealistic exterior and interior renders, modeling and materials, real-time scenes and virtual reality experiences at real scale.
Projects that prove it
What we do
Hyperrealistic renders
Exteriors, interiors and product detail rendered in 3D, such as the yacht renders in our portfolio.
Modeling and materials
Professional modeling, mesh optimization and material creation, such as the 3D modeling of ship hardware (bollards, ship's wheels, handrails).
Real time in the browser
Interactive 3D scenes for the web with product navigation and live option changes, such as the Kumbra Yachts configurator.
Virtual reality
Walkthroughs at 1:1 scale with the headset on, such as the yacht configurator in virtual reality.
Who it is for
- Shipyards and boat brands selling boats that do not exist yet.
- Manufacturers that need product images before they have a product.
- Marketing and sales teams that want to show the product at fairs and on the web.
- Design and engineering studios that need clean models for production and visualization.
How we work
- 01
Models and references
We start from the customer's drawings, CAD or references and agree on which views, materials and scenes are needed.
- 02
Modeling and look
We model or optimize the geometry, create the materials and set the lighting, with intermediate reviews.
- 03
Delivery in the format of use
Final images, a real-time scene for the web or a virtual reality application, depending on the intended use.
Related articles
Frequently asked questions
What is the difference between a render and a real-time scene?
A render is a still image computed with full detail; a real-time scene moves in the browser or in the headset and lets you change options live. We do both, often from the same models.
Can you reuse the models for the web and for virtual reality?
Yes. The Kumbra Yachts configurator and its virtual reality version share the same models, options and compatibility rules.
What do you need to render our product?
CAD or 3D models, or drawings and photographs if they do not exist; material and finish references; and the list of views or scenes you want.
What does the cost of a visualization job depend on?
On the state of the source models, the number of views, materials and variants, and whether the result is a still image, an interactive scene or virtual reality. With that we prepare a fixed proposal.